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The perils of targetted advertising

September 14th, 2009 · Posted by Skuds in Life/Technology · 3 Comments · Life, Technology

Screenshot of the English Defence League website today (Hat tip: qwglhm)

Screenshot of the English Defence League website today (Hat tip: qwglhm)

As any fule no, targetted advertising works by looking at keywords on a page and then serving up an advert related to those key words.  Unfortunately that means you sometimes get a situation where, for example, an anti-islamic, right-wing fringe group display a prominent ad on their front page for…  a muslim dating agency.

(As tweeted by Chris Applegate)

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