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Proof that targeted advertising works?

November 16th, 2009 · Posted by Skuds in Music/Politics/Technology · No Comments · Music, Politics, Technology

I have heard a lot about Eric Pickles putting adverts onto Spotify to promote the Tory party and I listen to a lot of music on Spotify, but I have not heard the Pickles ad at all.  What I have heard many times is the Spotify advert aimed at advertisers, boasting about how they target their adverts so that your marketing budget is not wasted.

Presumably the Spotify computer notices that in the past I have listened to Gang of Four, Billy Bragg, the Redskins and quite a lot of African music and decided that Eric Pickles would be wasting his time talking to me.

Either that or I have just been lucky.

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