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An advertising question

July 18th, 2014 · Posted by Skuds in Life · 1 Comment · Life

Saw a TV advert the other day. It was for a specific product, said how good it was, then mentioned how it was on special offer at a specific supermarket and ended with that supermarket’s branding.

Who would have placed the advert? The manufacturer or the supermarket? Both working together? Maybe the supermarket placed the ad and the manufacturer stumped up towards it, or gave them a discount on a shipment to enable the cheap price. Or maybe the manufacturer placed the ad but the supermarkey has agreed to some prominent aisle position for the product in return for the publicity?

How do these cross-promotional things usually work?

For some reason, my 35-year-old CSE in Mass Media Studies isn’t helping me with this.

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One Comment so far ↓

  • Skuds Sister

    I vaguely recall being told that, in our advertising (and I’m thinking primarily of our late lamented Christmas catalogues), we bought the advertising space and suppliers paid us to include their products. I don’t see why tv advertising would work differently.