Remember back in November there were posters for Jools Holland’s album, which were prominently plugging the TV advert (“featuring Vic Reeves”) and giving the address to see it online? Well today’s TV listings in the Guardian had an advert for a PG Tips commercial to be shown at 8:45 tonight.

The commercial features the return of Johnny Vegas and the knitted monkey. Having failed to sell ITV Digital they are now back together pushing teabags. I know this because there was also a story about it in the Media section of the paper. But if you can’t wait until 8:45 you can always watch it online.

We used to joke about some of the adverts being better than the programmes they interrupt and now the world seems to be acting as if that is true – and having looked at the rest of the listings that may well be the case today.

This is not without precedence – remember those coffee adverts with their will-they-won’t-they storyline strung out for many years and the hype about the final one. Ironically I can’t actually remember which brand of coffee they were pushing.

Its all wasted on me anyway. Unless PG Tips are selling Fairtrade teabags I can’t see that I will be tempted by them, not after all the Fairtrade evangelising that Jayne was doing in Asda today. Apparently while she was doing some shopping she persuaded three other people to try Fairtrade tea.