I have just been gathering up old local newspapers to chuck in the recycling and spotted the story in the Crawley Observer about the local election launch a few weeks ago.
In this story the Tory leader was very keen to point out that they are doing ‘positive campaigning’.  It made me wonder exactly how you define negative and positive campaigns and… if you go out of your way to stress that your campaign is positive isn’t there an implication that your opponents are indulging in a negative campaign? Doesn’t that make it a very subtle form of trashing your opponents and thereby indulging in some sort of negative campaigning yourself?
And that is without going into the debate about whether positive is necessarily good and negative necessarily bad.  Saying what you are going to do is not very positive in retrospect if you then do the opposite, as Nick Clegg and his collegues have discovered.
Still, at least they are doing it subtly now instead of just making up rubbish. Or is the absence of blatant lying in the literature just a sign that there is no election in Broadfield thisyear?
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