It only struck me yesterday, but there is something terribly ironic about all those adverts on TV with the Welsh opera singer, the meerkats and the little number plate-checking robot.
All those adverts have one thing in common: they are trying to build up brand awareness and brand loyalty with the public. All the companies’ business models are the same: trying to persuade us to not stick with our current suppliers but to go wherever the best deal is today.
As an example of irony it is right up there with internet magazines which are full of stories telling us how everything we want is on the net so we don’t need magazines any more.
Its all about choice. If we the public have chosen it is all our fault if we get ripped off/chose the wrong product/try to defraud an insurer….